From 0 to 14 clients — in one season.

Eduwel is a homework and tutoring institute that supports pupils from year 6 through to their final exams, with services ranging from homework coaching and subject tutoring to exam preparation and a two-week summer school. The approach is small-scale and personal, with guidance from a qualified teacher.

Sessions are calm and goal-oriented, so that pupils discover for themselves: I can do this. The institute is based in Roelofarendsveen, the Netherlands.

When Eduwel launched, there was no online presence at all. No website, no digital infrastructure, and no way for parents or pupils to get in touch or sign up. To attract clients quickly in the very first season, a strong and professional digital foundation was essential.

Van Dijk Ontwikkeling took care of Eduwel's complete digital foundation:

• Website: A professional presentation site that clearly and attractively showcases the services on offer.
• SEO: Search engine optimisation so that Eduwel appears when parents search on Google.
• Sign-up form: A simple form that lets interested parents get in touch right away.
• Digital infrastructure: Setting up the Microsoft 365 environment, connecting the domain name, configuring professional email, and provisioning the Azure infrastructure, so the institute could operate securely and professionally from day one.

The results spoke for themselves: before the summer holiday, Eduwel had already reached 14 clients. Clear proof that a well-thought-out digital foundation delivers immediate, tangible growth, even for a small-scale institute that competes purely on quality and personal attention.

A strong online start is not just a phrase. It is the difference between being found or being invisible.