Blog
Stories about what I build.
From custom software and my own SaaS products to websites that get found. Here I share how these projects come about and what they deliver.

Own product
Layoutr — built for myself, used by others
The story behind Layoutr: a browser-based tool to plan your floor plan at true scale. Built out of personal necessity and grown to paying subscribers without an advertising budget, purely through SEO and AI search engines.
· 4 min readRead article

Case study
From 0 to 14 clients for Eduwel
How Eduwel grew from 0 to 14 paying clients before the summer break, with a professional website, targeted SEO and a complete digital foundation.
· 3 min readRead article